This is our Manifesto.

It’s more than a mission statement. It encompasses our values and views on trying to help the world’s leading firms recognize who they are and become the best version of themselves through that process. It’s our way of thinking about the importance of values and inclusion and mindfulness and education and diversity and critical thinking and humanity, that these are the necessary building blocks to sustainable economic growth, both at a micro level (the organization) and macro level (society). Innovation (or what we call aspirational growth) is never tactical, or even strategic. It’s foundational. Real growth always comes from an organization's DNA, its values and its creation myths.

BlackWillowLeaf-green small.png

We Believe:

  1. That the world’s economic systems are in a state of increasingly rapid change and uncertainty

  2. That technology is disrupting every industry, changing the world and our lives in unforeseen positive and negative ways

  3. That technology and innovation are not the same thing

  4. That people and organizations need to prepare for change; that we can learn to embrace change (impermanence)

  5. That careers and markets have much shorter lifespans than humans

  6. That the skills we learned in school or as apprentices are commodities; that those commodities have a short shelf life

  7. That our skills aren’t what make us who we are, either individually or as an organization

  8. That the systems of higher education are at risk of failing society, organizations and the individual

  9. That critical thinking, an open mind and a sense of humanity are more important than any skill

  10. That learning never stops

  11. That collaboration, transformation and innovation are all expressions of aspirational growth

  12. That an organization is a community of people who have a shared interest

  13. That values are an organization’s DNA

  14. That organizations have a soul

  15. That successful organizations will figure out how to reinvent themselves at times during transformative economic cycles.

  16. That in the economic cycle, an organization’s creation myth and core values and culture will guide their sustained success.

  17. That diverse views and people are necessary to making our organizations realize their potential

  18. That shared values provide the foundation for great organizations

  19. That employees need to be able to pursue and become the best version of themselves (empowerment, engagement, aspiration)         

  20. That we learn by doing

  21. That we should not be afraid of transformation

  22. That sustainable economic prosperity is achievable

  23. That capitalism can and should be humanistic

  24. Than humanistic capitalism will lead to corporate longevity and sustainability

  25. That corporate longevity can supersede business cycles

  26. That creation myths will provide guidance toward longevity through the rediscovery of ourselves

  27. That joy in our pursuits is important; that the Merry Pranksters are relevant